From still life photography to computational graphics, image in cosmetics is living matter and does not exclude novelty. At Studio Concept, we believe in strong creativity, capable of reaching even 3D.
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What is 3D rendering? What is it used for?
Transforming the physical product into a virtual object that is completely usable in its appearance and within the simple reach of a tap, this is the meaning of three-dimensional processing in the context of graphic communication in cosmetics. Beauty becomes technological.
Advanced computational intelligence as well as specialised artistry are the two elements behind professional graphic rendering, 3D is an excellent tool in the service of packaging design but also proves interesting for marketing.
Moving from classic product photography to a three-dimensional perspective is the way to capture interest in a more interactive way, the target audience experiences the packaging in a first virtual familiarisation. The experience comes close to the real thing, the user can easily visualise the detail.
Why use 3D rendering for your cosmetic product?
Savings, that could be the starting word. 3D technology does nothing more than streamline packaging prototyping procedures, which is already a small major revolution when considering design costs in cosmetics.
Simplicity, that is the reason for confirming the three-dimensional model. Selling on the virtual store can also be streamlined, but above all it is convincing. Packaging is indeed a container, but it is above all an attraction for the potential customer, here the 3D model multiplies the classic function of the physical packaging.
Considering how a simple GIF can multiply the attention of the image viewer, 3D rendering exerts a real magnet effect. Conversion becomes more immediate.
Advantages of 3D rendering for catalogues and cosmetic advertising
The direct usefulness of the tool is associated with a clear gain in terms of usability of content. The underlying computational processing opens up at least two levels of image development: while there is the high quality of photographic rendering, even non-photorealistic rendering opens up different perspectives.
Although the difference in cost may be substantial, the performance of the catalogues is second only to the even greater possibility of graphic experimentation. The presentation of the collections opens up a far more immersive fruition, the cosmetics are immediately living matter.
Standing out is everything, especially where the competition is unequalled. Rendering adds an extra edge to advertising, the 3D model helps the product to seduce.
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Software and tools used for 3D rendering
Blender is just one of the tools most commonly used in the field of three-dimensional animation. Although AI promises interesting results, classic 3D rendering is currently the tool that enables a professional approach.
The potential is particularly high, the possibility of starting from a CAD model allows a high degree of customisation of the image. One can simply start from a drawing in two dimensions and then add details in progressively increasing orders of complexity.
The effect of a still life shot, for example, can be reinterpreted in three dimensions. Whether starting from a scan of the physical object or from design prototyping, the result promises a rendering that is the envy of the cosmetic image in the real context.
Comparison of 3D rendering and traditional photography for cosmetic products
3D rendering is to traditional still life as cinematography is to painting on canvas. Even commercial photography in cosmetics has its own rules; these are two languages that the brand can use to stimulate different sensibilities.
Light study and craftsmanship come together in a great product photo, the art lies in leaving the communication of a product to that moment that catches the eye. More powerful than the classic snapshot, the 3D model is capable of providing just as much fascination provided the underlying photography is the result of equally careful study.
The level of interaction with the image changes, but the magic that captures the curiosity is the same.
Still life and 3D renderings for your cosmetics company
Experience is the guide that has taken us through the various frontiers of visual marketing, we at Studio Concept like to add that touch that is simply different from all others. Whether we are rendering still life shots or producing real 3D graphics, our professional approach allows us to create the exact effect desired.
Many allow themselves to be convinced that artificial intelligence can produce everything on its own, we prefer to quietly enjoy the perfection in the interaction between machine and creative genius. Every product has the exact soul of its creator, you just have to give it the visual space to prove it.
The magic lies in translating this into a convincing visual rendering, we have always done this.
3D rendering is revolutionising the world of catalogues and cosmetic advertising, offering opportunities that go beyond simple product photography. At Studio Concept, we believe in the power of creativity and the ability of 3D to transform visual communication in cosmetics.
3D rendering allows physical products to be transformed into highly detailed and interactive virtual objects, offering the target audience an immersive and engaging visual experience. This technology not only reduces prototyping costs and simplifies online sales processes, but also significantly increases the appeal of the product, making it more attractive and accessible.
