Designing a brand is a challenge with a high failure rate. At Studio Concept, we work alongside start-ups in the skin care sector to increase their chances of success.
Indice
The complexity of building a cosmetic brand
In skin care, as in the myriad of solutions available, the beauty industry offers room for ideas that work. This might even be true, were it not for the close competition between competitors.
Ideas constitute the 20% that cannot be renounced, the rest being entrusted to well-defined projects and visions.
Importance of a solid initial budget
Skin care and cosmetics are not a gamble but are based on an investment like any other. The beauty sector can turn out to be a real dream trap, capable of crushing the most brilliant ideas the moment they lack the strength to give them substance.
Designing and choosing the range has to come to terms with compliance with regulations, considering that these vary depending on the target market. This requires a major commitment even before the brand materialisation starts. Production and marketing strategies are separate items of expenditure.
The Creative Process in Brand Building
The trail of deserving projects is littered with failures, successful branding is one of the thorniest aspects of launching your own brand. Costs aside, one of the most common mistakes is underestimating the added value in strategic branding.
The approach must be professional, already the choice of the logo needs an incisive payoff or can rest on a claim that can make a difference. This is only the detail of a much more articulated process.
Phases of cosmetic brand development and launch
Starting a brand requires careful planning at every stage, this must go through a scientific analysis of the market. If one considers skin care alone, the market offers a very wide range of solutions. Analysing is therefore the first step in order not to make a mistake.
Understanding your target audience
What start-up would not question the target of the nascent business? This is especially true in cosmetics, shaping the brand means starting with an analysis of the needs of a specific slice of the market.
The investigation can go through sample testing but must incorporate the experience of competitor brands, mistakes are also important as they help to save resources in line development.
Product Development and High Quality
This can only happen on the basis of certain data, it is the study of the target audience that suggests the solution that could sell. This is where the real brand experience begins, as this is the decisive moment for the choice of production partner.
One is not worth the other: experience and reputation are the factors to be taken into close consideration when choosing the most reliable partner. This guarantees an INCI consistent with the brand’s mission. Quality allows no compromises.
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Attractive packaging and labelling design
Improvising is not allowed, design is developed around the formulation of the product. Behind it there is a strategic study starting from the graphics to the selection of materials, you need to stand out from the others but also manage to do it in a functional and pleasant way. The product works when it captures.
Building an online presence
You can have the perfect product but be condemned to silence: if a brand does not arrive, it does not sell. Launching a brand means triggering a machine that is able to feed itself over time, revenues must support its costs.
TikTok
Here being viral is a prerequisite. The scrolling social is one of the fastest in the genre, the skill lies in dosing the brand input in small steps. In addition to being fast, TikTok is also transversal: this is ideal for getting people talking.
It’s spelled Instagram but it reads professional still life. After glossy paper, social photography is the most natural environment to which to entrust product shots. If the target audience is mostly young, this is where the most attentive audience for skin care and cosmetics in general is concentrated. Filters work wonders, but reality reaches beyond.
Although Facebook is more mature, social defends the comparison between its strengths. Comments are the test of fire for all emerging brands, feared by weaker designs and sources of growth for more structured branding.
SEO
Presenting oneself in an optimised key means offering the brand to search engines. As much as we may ascribe to them the martial distinction between those who matter most and those who are of less interest, these are but a mirror of interest. A good brand deserves an SEO that is up to the mark, based on effective design and marked by well-defined timeframes. Cosmetics that work come through images but flow purely from words.
Which traffic source to choose?
Using a variety of channels to build an effective online presence is crucial to reach and engage your target audience. Platforms such as TikTok, Instagram and Facebook offer unique opportunities to connect with different audiences and increase brand visibility.
Starting a skin care brand requires more than just a bright idea; it is a complex and fascinating journey that needs a solid investment and a well-defined strategy. Studio Concept is at the side of start-ups to guide them through every step of the process, from initial design to market launch.
Building a winning cosmetics brand involves facing tough competition with a clear vision and strategic branding. Every detail, from the choice of logo to the design of the packaging, must be taken care of with professionalism to stand out in the market.
Understanding the target audience and choosing reliable production partners are essential to ensure a high quality product.
