The container is the element that communicates at first impact, therein lies the magic of a cosmetic design packaging that works. At Studio Concept, we keep up with the trends, we know how to do it differently.
Indice
The essence of luxury packaging in the cosmetics sector: importance and visual impact
Packaging is increasingly on show, increasing the interest of the trade at the year’s highlights. Even more than the content, the container is set to become the star in the game of customer conquest.
The beauty sector records staggering figures thanks to an offer capable of covering all kinds of needs, the need to stand out therefore becomes an opportunity for some consideration of packaging in cosmetics.
Talking about beauty products means in fact embracing an increasingly transversal offer, the large numbers involved demand it. And yet, quality packaging reserves an interesting slice of the market; even the latest trends seem to wink convincingly at the luxury offer.
Current trends and innovative materials in luxury cosmetic packaging
Stripping away the superfluous to leave communication to the essential, this is the trend in luxury offerings. The most is entrusted to the materials, these are the real protagonists of a choice destined to set the trend.
Stone and the elegance of marble represent a niche but very valuable sector, but this can be the starting point for impressive prints on special papers. Glass is the other undisputed protagonist of packaging that stands out.
Gold and silver are the jewels par excellence, certainly refined and for a selected target; wood, on the other hand, is the most elegant evergreen, its natural essence cannot but communicate a concept of high quality. There is no lack of materials, the real innovation lies in the worked texture.
Minimalism and simplicity: the “Own less but have more” approach
Fellini’s Dolce Vita could be its transposition on cellulose, the minimalist approach is the most successful when the quality of a designer brand is at its base. This is the sense of minimalism proudly displayed by big brands.
Reducing the lines to the essence, abandoning the most elaborate design and resorting to neutrality of colour are the strategies that seem to capture the customer through a proposal with an elegance all its own. What is the point of all this? The customer finds in it the alternative to a world of shouted claims and exaggerated graphics.
If the best way to be heard is to speak softly, the minimalist choice whispers the value of the product and allows the right space to appreciate its qualities.
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Branding and customisation: creating a unique narrative through packaging
Brand building means entrusting unequivocal communication to the packaging that supports it. There is no need to overdo it or go for the wow effect, all that is needed is for the packaging to be different and tell a story that is simply out of the ordinary.
Here, the choice of graphics carries even more weight than the materials, standing out promises an advantageous return in communication. An eye-catching concept, luxury branding and a different design are the ingredients for reaching one’s audience also on social media.
To customise means to communicate better but above all to remain popular, the customer appreciates the packaging and confirms the value of the product. To continue to stand out is therefore to ensure future loyalty, this is the result in the work of a brand with a well-designed vision.
Innovation and sustainability: towards a future of responsible cosmetic packaging
The future speaks the language of experimentation, especially in luxury packaging. From the use of “non-colours” in white and greyscale to the search for the most appealing texture effect, the innovations leave nothing to chance.
There is, however, a great return to the origins, luxury is also becoming more environmentally conscious. Indeed, experimentation can be tinged with green, bringing in more recyclable materials but above all smart ideas because they are akin to reuse.
So the packaging of a perfume, for example, can become a jewellery box and relive a second life. Here it is the craftsmanship of the choice that makes the difference, the stylistic concept goes far beyond the communication of the cosmetic product alone.
Customised cosmetic packaging with Studio Concept
The strength of the packaging starts with the value you want to entrust to it, before the claim and the colours the container must tell the essence of the brand. Here lies the importance that Studio Concept attaches to the brand in every design campaign.
Representing oneself as unique is the only way to be there, the beauty industry does not admit of similarities. Fortunately, the study of the container can rely on the strength of the content and enhance the concept through the journey between materials.
Even before colour, texture can therefore tell the essence and make the product more valuable; graphics and descriptions do the rest. Visual impact is everything, the customer must be wooed but above all convinced of the true value of what he is buying.
In the world of cosmetics, where excellence meets innovation and design merges with sustainability, Studio Concept positions itself as a visionary leader. With a holistic approach that embraces both aesthetics and ethics, we have charted a distinctive course in the luxury packaging landscape of the cosmetics industry. Recognising the crucial importance of first impact, we have placed our bets on the magic of designer packaging that not only works but speaks directly to the heart of the consumer.
