In still life or cosmetic packaging design, technology is advancing; ideas and innovations meet in a smart way. At Studio Concept, we believe in cosmetics that innovate.
Indice
What is intelligent packaging?
That packaging has to communicate is certainly not the latest. The container can now decide what to say and when to communicate it, the latest prerogative shows that the future has already arrived. Smart, how can packaging be?
In the midst of the Internet of Things, the balance shifts to the IoP (Internet of Packaging). The network actually has a substantial influence on the new packaging faculties. Intelligent packaging is indeed connected and allows an active exchange of information.
Packaging can therefore include sensors, communication on various protocols and, why not, even a chip for evaluating environmental parameters. The container can then inform the human, remind him of the expiry date and propose a better place to store the product. All this is already possible now.
Smart packaging in the beauty sector: benefits and advantages
One might think of it as elaborate technology, in reality smart packaging makes use of low-cost technological tricks. Smart inks can change colour in response to changing environmental conditions, radio frequency identification (RFID) and NFC labels minimise time but contain costs, augmented reality and digital watermarks are even imperceptible to the human eye.
The potential therein is the real added value, the cosmetic communicates and interacts with the customer so the user experience gains. Smart labelling cuts down time and therefore minimises waiting and improves the customer experience. Smart packaging is also an additional weapon against counterfeiting, as each package is equipped with a technological barrier to guarantee quality.
Designing the user experience with smart packaging
Packaging that communicates can provide information that was once unthinkable to extrapolate. A cap, for example, could communicate the number of open/close cycles it can withstand. The detail is not insignificant; a revolution in material design ensues.
A simple QR code can provide valuable information for the user of the product, this also opens up the possibility of requesting a real-time feed on the use of the cosmetic. Packaging thus multiplies its communication potential to lead towards interaction.
Communicating means involving, so intelligent packaging can increase user engagement with a view to recycling and proper packaging disposal. Design can thus follow every step, from the choice of the product to its return to the production cycle.
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Advanced technologies for smart packaging: digital printing and automation
Technically referred to as Digital Printing on Packaging, the process revolutionises the industry because it introduces direct printing on the packaging. Industry insiders immediately notice the minimisation of printing errors, changes can in fact be instantaneous. Speed and customisation are the other two features not to be overlooked. Cost and sustainability are the most important advantages, quality increases but the resources needed for printing are drastically reduced.
Adopting advanced technological solutions has the added value in terms of production processes, packaging can in fact communicate with the machines during the steps already in the company. Automations can then manage the packaging, obviously improving its quality. The customer experience can only benefit.
Active packaging: from active packaging to customisation
Technological packaging may go completely unnoticed, yet it is a revolution that can make all the difference. Just think of what is the first enemy of a cosmetic: spoilage from bacterial proliferation.
This is where active packaging technologies come into play. It is the packaging itself that has remedies to better preserve the product: materials, for example, may include selective light filtration technologies or use oxygen absorbers and antimicrobial coatings.
This benefits product preservation, the user can enjoy optimal conditions for a longer time. This is how active packaging, in a completely silent manner, can bring a more than obvious advantage.
Cosmetic product packaging – Studio Concept
For years, the ultimate goal of packaging was to seduce the customer. Packaging must continue to intrigue but this is only the first of its many functions. Alignment between product concept and choice of materials, respect for the environment and attention to regulations are some of the aspects to be taken into account.
Each project stems from a careful analysis of the product and experience at the customer’s side. This is the sense behind the choice of graphics and claims, then there is the photography and post-editing to give substance to the conceptual study.
The container is asked for a brand narrative, the latest generation of packaging adds to this. The shop window is amplified and the beauty of packaging also becomes useful.
At the heart of the innovation that characterises the contemporary era, Studio Concept stands as the architect and witness to a revolution in the world of cosmetic packaging, a revolution where technology, the idea, and innovation meet in a perfect synthesis of form and function. The advance towards intelligent packaging, or smart packaging, represents not only a trend but a radical transformation of how products communicate with consumers, offering unique and personalised experiences.
