A glance at the past and new ideas are the basis of a trend that is also evolving in make-up, with make-up taking centre stage thanks to proposals in cosmetics. We at Studio Concept love to capture the future.
Indice
Blue make-up: blue is the new black for mascara
2024 as a dip into the past of the 80s, blue is the return to the electric style in trendy make-up. Blue eyeshadow is called in English “blue eyeshadow”, this is the main character from which to introduce the deep tone of mascara.
Interest is sky-high, the social trend is absolute confirmation precisely because there is a great desire to experiment. This does not mean wanting to be daring at all costs, the choice of blue can balance even a complexion without make-up. Blue captures.
Douyin Make-up: viral trend on TikTok
Photographic as never before, this is the style that breathes the orient of manga. Big eyes and porcelain skin are her strong points, it is a make-up that leaves you dreaming.
Preparation is crucial, the base must be taken care of with a perfecting primer but also with liquid foundation and a good concealer. Powdered earth for the jawline and illuminating powder give light. The eyeliner can only finish after a champagne glitter eye shadow. Great attention is paid to the eyelashes: exaggeration is the watchword. Lips are shaded, almost surreal.
Strawberry make-up
The impression is that of a face returning from a day spent relaxing in the open air, the complexion of the face gives that innocent tone that is very good girl. Strawberry pink dominates with its shades both on the cheekbones and around the nose.
What is the secret? The blush must hit just where the sun would naturally hit it. The base, however, is cleansing and purifying, so a good toner and serum layering are needed, focusing on the eye contour and finishing with a light foundation. Rosy blush and lip gloss complete.
Frosty Face
Just take a step back to the year 2000 to find one of the coolest trends of the moment. All it takes is a few little touches and the make-up becomes icy, a real calling card that does not leave you unnoticed. Britney Spears and Paris Hilton are just some of the faces illuminated by the icy style.
Shadows in cooler shades and shimmer finishes promise an effect that magnetises the eye. Gen Z is attracted by references to the past, albeit with a revamped twist for an even glowy look. On social media or on the street, the frosty face dictates the trend.
Contact us for more information on our services
Glossy lips and lip gloss, lip oil, lip balm
Mirroring your lips? No, this is not a mistake but the latest trend because lips are the protagonists of a small make-up revolution. With a volumising effect and mirror-like gloss, the protagonists of the smile dare with a magnetic appeal.
Lip gloss is taken to the extreme, it volumises but is not enough because there are oils and balms that enrich the effect to give even more shine. 2024 wages war on chapped lips, make-up becomes even more photographic thanks to the detail now on everyone’s lips.
From foundation to skin tint: SECOND SKIN EFFECT
Foundation? But also no. The skin tint takes up more space among preferences, allowing itself to be appreciated not only in the warmer months of this 2024. Lightness is its watchword, it does not clog pores and evens out the complexion for an effect that defies natural colour.
The light glow goes beyond the normal foundation hold, ensuring that it lasts throughout the day. Respect for sensitive skin and a healthier-looking complexion are just some of its strengths. The trend is dressed like a second skin.
Graphic Eyeliner Black
A bit 60s? Perhaps, but with a few tweaks that wink at hard rock. It benefits the eyes with a trend that lengthens them by emphasising them. The graphic eyeliner, however, gives a more catwalk character.
Undoubtedly, the trend fascinates because it returns to invent to enrich the eyelids in a new interpretation of make-up. This is how black can open up to depth, an ideal note to escape the overly obvious and give the right amount of space to the eye contour.
Still life photos for make-up products
Styles evolve, but cosmetics always plays a leading role in change. Still life remains the most effective shot in the search for trends, photography becomes a witness to fashion in a presentation that leaves nothing to chance.
Studying the light, preparing the set, proportioning the shots and choosing the most suitable instrumentation are the steps needed to pursue the perfect shot. Telling a story is the task entrusted to the professional, every shot impresses because it is a witness to evolving tastes.
The changing trends in the world of make-up reflect a constant search for individual expression and stylistic renewal, embracing both a homage to the past and a projection into the future.
Through the different make-up proposals, from those inspired by the 1980s with the bold use of blue, to the more modern interpretations of Douyin make-up, a vision of beauty that is constantly changing emerges.
We at Studio Concept are dedicated to capturing these evolutions with the same passion with which we look to the future, aware that each trend hides within it the key to interpreting changes in society and its aesthetic canons.
